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Audi Auto Group wants to change this perception with its latest fleet of diesels, but it may be hard to win over a U.S. market familiar with large buses, trucks and old European imports that chugged along noisily emitting a thick, dark cloud of emissions.

Alternative energy vehicles have become the new trend, with cars like the Prius selling faster than Japan-based Toyota can build them. But even though hybrids are a respectable option, many European manufacturers already have proven technology within their diesel fleets.

Take Audi, for example, which by building fun-to-drive vehicles with robust miles-per-gallon numbers and uncompromised performance has created a compelling argument for new diesel technology.