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Volkswagen is using some brains to ensure that the upcoming multi-media platform in VW cars will be a certain success. VW has announced an open innovation contest dubbed the ‘App My Ride’ where it is going to challenge developers to create new software applications for its multi-media platform.



As there are €14,000 in cash and non-cash prizes available, VW can be rest assured of some stunning entries which is definitely going to help the brand in the longer run. This ‘App My Ride’ project draws inspiration from the booming Smartphone industry which is well assisted by amazing applications. What is great is that there is a separate prize for student participants so even the fresh talent is not being ignored by VW. [via devicemag]

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