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A Millward Brown survey has rated BMW as the most valuable car brand in the world, valuating it at around .82 billion. BMW overtook last year’s winner Toyota, which is now positioned at the second place with an overall estimated worth of .77 billion. It is noteworthy that both companies reflected worth was a lot lesser than last year owing to the economic downturn that hampered the global economy.

The biggest losers in this year’s survey were Porsche which was down by 31 percent and Toyota that saw a downfall of 27 percent compared to the estimated value last year. VW rose up in value by 20 percent and Ford also registered a rise of 19 percent. On the other hand, Audi, which self proclaims themselves to be the best premium brand, stood at a disappointing ninth place with an overall value of .62 billion.

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